The banner image below might look familiar to most of you, this was the banner image for “AnimeWorldUnite!“; which at the time, this was the world’s largest public Facebook group for anime related content!
In the final days before the group was shut down, many new moderators and admins joined the group and were monitoring, approving, and disapproving upwards of 12,000 posts PER DAY! The group was growing at a steady rate of 5,000 – 10,000 new members per day.
Based on our estimates, this group was on track to break over 1,000,000 members before the end of April 2020.
This would have been a monumental achievement for the anime community in general and the AnimeWorld brand.
Everyone knows that this was the greatest group on Facebook for anime content. None of the other anime groups even came close to the community we were building here.
The Best Moderators on Facebook
The moderators who worked on this group were clearly more respectable and dedicated than any of the Facebook employees who seem to give no regard to anything happening on the platform.
The group numbers (above) show how passionate and dedicated the AWU moderators were. Every day, the goal was to get all these numbers down to zero.
Post Approval – Moderators have to check every post from a group member, one by one, and ensure that the content is both appropriate and relevant to the group. This includes filtering out spam, nudity, advertisements, and posts that were not in English.
Member Join Approval – Most people who apply to join the group get in without discrimination, however accounts that are suspicious such as brand new accounts with zero friends or posts may get rejected.
Member Reported Content – If other group members spot something that they don’t like in the group, such as spam, harassment, or other group member’s content, they can report to the group admins / mods for a review.
As you can see, managing the world’s largest public Facebook group for Anime related content is a full time job!
The Group Mysteriously Disappears (again)
This is not the first time Facebook has decided to shut down the group with little to no clarity on the shutdown, however in this case, none of the moderators or admins of the group were able to locate a shut down email or notification.
EVERYONE on the team was completely left in the dark by this shut down and nobody from Facebook was giving any answers.
Likewise, we do not have a Case ID or any correspondence from Facebook that can be referenced.
This is Not the First Time
First Group / Page Shut Down for “false” copyright reports here.
Second “Permanent” group shut down for posts made by a random group member, here.
Now here we are on the Third group shut down. Do you think we can get the decision reversed?
Damage to the Community
As expected from such a nasty and sloppy shut down on Facebook’s behalf, the owners and moderators of the group as well as the 740K+ members were panicking and had no idea what was going on.
— AnimeWorld (@RealAnimeWorld) March 13, 2020
Many people thought that they were simply banned from the group because they no longer saw posts from it. Memories and friendships were taken away just like that.
Not only was our anime group the largest public group, but the engagement numbers were massive as well, peaking 10K – 30K reactions per post.
Facebook’s Flawed Approach to Groups
Last year, we saw Facebook doing a big push on groups for social media marketing and community building. We witnessed non-stop advertisements and promotions for people to join groups for their own interests and niches.
For all the pushing Facebook appeared to be doing for their “groups” it seems ironic that “AnimeWorldUnite!” continued to get shut down for the most arbitrary or unknown reasons.
How can Facebook expect top social media marketers and community managers to invest their time, energy, and money into groups when groups can also get shut down in the blink of an eye with seemingly no recourse or chance for group owners to get their groups back?
This should serve as a warning to anyone who wants to invest in Facebook Groups, consider the power Facebook holds and how they seem to enjoy abusing their power or granting such powers to low level employees who wouldn’t hesitate to destroy years worth of work with a click of a button.
Disabling Groups Because of Member’s Posts is Wrong
There is no way Facebook can justify this; when the entire group gets shut down because some post made by a MEMBER of the group allegedly infringes on someone’s copyright or Facebook’s arbitrary community standards, then what is the point of having groups?
Why would Facebook even decide to shut down the entire group based on the actions of one member? If a member is posting infringing content or violates community standards, shouldn’t that individual get their account blocked? Why does the entire group have to suffer for the action of one person?
The moderators of the group were filtering out spam, advertisements, and link spam; to be honest, this shouldn’t even have been the moderator’s jobs in the first place!
Facebook seems to put so much pressure on group moderators and holds the owners of the group accountable when one member spams the group or steps out of line. As the group size increases, so the meticulous job of doing Facebook’s job for them also increases.
Group moderators need to focus on content and community building, not avoiding the Facebook police!
If Facebook truly cared about the growth of groups then our moderators shouldn’t have been in constant fear of the group being shut down due to spam or copyright infringement. Group moderators need to focus on content and community building, not avoiding the Facebook police!
Private vs Public Groups
Around 2018, the legendary Facebook Group “Purge” began, and many of the top anime groups were either shut down or switched to “private.”
Here’s the difference between the groups as we understand it:
Public Groups – Posts can be seen by people who are not even members of the group and shared.
Private Groups – Only members of the group can see posts and posts can not be shared.
For group growth, public groups are the best way to go! However, many of the admins of the larger anime groups decided to switch their groups to private in fear of more shutdown from copyright flags.
We don’t believe that switching groups to “private” was the best solution and it clearly shows. There are a few private anime groups that were larger than AnimeWorldUnite, however, these groups appeared to feature significantly less engagement and performance overall.
The growth of private groups is also significantly less in our experience. for more info please read here.
Clearly the Zuck seems to think that the “future is private” and therefore, we had no choice but to also create a private backup group.
Facebook Demoralizing and Dehumanizing
To be honest, I don’t really know if there is any point in continuing to support and utilize Facebook as a platform for community management.
We are leaders on Facebook and we clearly knew more about running and managing groups than Facebook did, and yet we are the ones who get our groups shut down and the silent treatment from Facebook.
There seems to be zero professionalism from Facebook’s side and as of the time writing this article, we haven’t received a proper response from anyone on Facebook’s side regarding this issue. We have reached out using Facebook’s help forms, contacting Facebook employees, etc… not one proper response.
Hope to post an update regarding this situation and a positive resolution for everyone. We understand that Facebook is a massive organization and not everything can be reviewed carefully, but we do hope that someone with a sense of morality and responsibility will step up and do the right thing for everyone here.
Join the New Backup Group!
Here’s the link for the new Private Group.
Disclaimer: This article and any content relating to Facebook, Facebook employees, etc, is 100% our personal opinion and not presented as fact or claims!