Cygames, the powerhouse behind the growing Uma Musume (“Young Filly”) franchise, has just released a slew of new press releases.
Uma Musume is the story of the intense rivalries among energetic, young “horses” that appear in the human form of beautiful young women who compete on a horse racing track. The plot revolves around trials and tribulations at a horse racing school.
While the anime and game are still only available in Japanese, check out our previous article for some background information in English.
Uma Musume is rapidly becoming one of the most popular anime games in Japan. Here are the latest developments:
Chapter 3 Released on April 26
The Legend of Team Sirius, the third chapter of the main story, was released in Japan on April 26. The main character is a winning ticket. On April 27, the accompanying theme song, “Namida Hikatte, Ashita ni Nare” (“shining tears for tomorrow”), was released. You can see an animated trailer for it on YouTube.
The release included a new illustration of the specially super rare (SSR) support card available by clearing the main story.
Other details will be announced later via the official portal site or an in-game announcement.
New Young Filly Named “★3[Nevertheless] Narita Taishin”
On April 26, Cygames also announced the release of a new young filly called “★3[Nevertheless] Narita Taishin” who will debut in the “Pretty Derby Gacha.” She has her own SSR card, too.
Other new SSR cards have been designed for players “to push stealthily while burning” and “consult references.” They are called “Yaenomu Teki” and “Zenno Rob Roy” in Japanese.
“Champions Meet” Coming by Mid-May
A new race event called the “Champions Meet” will be held from mid-May. More details for this event will be forthcoming on the official portal site.
Japan Derby Scheduled for Late May
A 2,400m (mid-range) course in Tokyo will be the venue for the legendary “Japan Derby” scheduled for the end of May. This race will incite intense competition among the young fillies. For other in-game updates, please check the announcement on the official portal site.
Golden Week Becomes “Gold Ship Week”
From April 29 through May 6, practically the whole country of Japan shuts down for a series of successive holidays collectively known as “Golden Week.”
It is one of only two instances per year when most Japanese take time off of work to relax at home or travel. Due to the ongoing pandemic, both domestic and international travel are, however, discouraged again this year.
Cygames has launched an initiative, mimicking the name of the national holiday by commemorating the famous Japanese thoroughbred racehorse, Gold Ship, known in Japanese simply as “Goru-shi” (ゴルシ). They have developed a promotional video on YouTube to encourage fans to play the game while resting at home.
“3rd Event Winning Dream Stage” Visuals Released
Key visuals, logos, and a list of the runners for the “Uma Musume Pretty Derby 3rd Event Winning Dream Stage” have been released. This two-day event will take place at the Tokyo Garden Theater on August 28 – 29. Admission tickets went on sale starting at 9 p.m. (JST) on April 24.
All seats are reserved and will cost 8,800 Japanese yen (approximately US $81). Tickets for this event can be purchased until May 30. A single buyer can purchase a maximum of four tickets.
Limited Support Cards Released for “Horse Box 2”
The TV animation, Uma Musume Pretty Derby “Season 2”, will air on May 26 in Japan. New SSR cards will be made available at this time.
Jacket Illustration for The Third Corner
Featuring the young fillies, Nice Nature and Twin Turbo, a sneak preview of the new jacket illustration for The Third Corner TV anime of Uma Musume Pretty Derby “Season 2”: Uma Box 2 was just made public to promote the new series. It’s set to be released on July 21.
For product details, please check the Blu-Ray page on the official anime website.
Umayon Mini Album
Finally, a sneak preview of the new jacket illustration for the anime, Umayon, was just made public to build up anticipation for the new series set to be released on June 16. The CD will include a serial code that can be exchanged for in-game items as well as an event guide that will allow you to participate in the release event scheduled for late July, as a limited bonus for the first production. Details of the event are forthcoming.
Uma Musume is introducing an entirely new generation to horse racing—albeit “personified” horse racing—and early results indicate that the anime series and game are rapidly taking over the market. Many fans are becoming addicted.
Extreme Snake recently tweeted, “The more interesting the young filly is, the more interesting it is. I am re-evaluating my success with PowerPro. The basic system is so complete and addictive.”
うま娘が面白ければ面白いほど— 蛇ばいと@過激派 (@hyh3d) March 25, 2021
It does not take long to become addicted. Nier-000 divulged, “It’s been 2 hours since I was doing Uma Musume. It’s dangerous that the competition really heats up in the last spurt … I’m going to be addicted.”
As we reported at the beginning of the month, Uma Musume is presently still only available in Japanese, but Cygames just announced that a Korean version will soon be launched. They are also planning to sell a version with simplified kanji characters. It is, however, unclear when an English language version will become available.
Given the extraordinary success of Uma Musume in Japan, it is probably only a matter of time before Cygames expands the franchise beyond national borders.
Link to Japanese Source: https://gamebiz.jp/?p=294469
Now a self-declared "lifer" foreigner in Japan, Mark is the founder of the Real Gaijin Substack (https://realgaijin.substack.com/welcome). Now based in Oita Prefecture in Kyushu, Japan, Mark is currently self-employed as an independent contractor focused on management and marketing consulting in the healthcare field. He had a long career at an American medical device manufacturer based in Chicago. Mark helped to found and ultimately run its wholly owned subsidiary in Tokyo. He completed a year-long Fulbright grant at Kyushu University in Fukuoka, Japan. Mark is also a 1990 graduate of Bates College in Lewiston, Maine, U.S.A. where he earned a BA in both History and the Japanese language. During college Mark was an exchange student at both Waseda University and Nichibeikaiwagakuin in Tokyo where he studied intensive Japanese. Mark speaks business level Japanese and intends to remain in Japan indefinitely where he has lived for a total of more than 20 years. He likes to write about his experiences and has been a frequent contributor to the on-line media resource Japan Insider (https://japaninsider.com/) for which he typically writes about business-related issues, the unique culture of Japan, and travel. Mark likes the outdoors and is passionate about hiking, bicycle touring and marine sports—particularly sailing and windsurfing.