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The Studio Behind the “Evangelion” Movies Cracks Down on Pirating

The Studio Behind the “Evangelion” Movies Cracks Down on Pirating

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Studio Khara’s Zero-Tolerance Stance on Piracy

Evangelion Piracy
Studio Khara, the animation studio behind the newly released Evangelion movie, Evangelion: 3.0+1.0 Thrice Upon a Time, has released a statement regarding piracy of the movie after several leaked versions were discovered online.

On March 13, Studio Khara posted a Tweet in several languages detailing their take on illegal recordings of their works. According to the post, “copyright infringement is a violation of the Movie Theft Prevention Act and the Copyright Act and may result in imprisonment of up to 10 years or a fine of up to 10 million yen, or both. The company will take strict action against this kind of behavior.”

While the movie is seeing success, illegal online leaks are also steadily increasing, which would explain the statement being released in English and Chinese as well.

The above Tweet is the original post from Studio Khara’s Twitter account. The post also pointed out that any site containing leaked footage or info- whether it be Youtube, Facebook, or Twitter- could constitute stolen material and legal action can be initiated against the uploader. 
One such case has already been reported to the authorities for an instance of hidden photography back in 2018. The company’s official Twitter page said, “All information is being preserved and appropriate action is being taken. Spy photography is a criminal offense. The uploader can be identified even anonymously.”

An extremely tight policy on film piracy is not new in Japan.

Anyone who has visited a theatre in Japan has probably seen clips from the “No More” campaign. These shorts typically play before every movie and feature a quirky cast of characters, including one who is constantly pirating movies and has a video camera for a head.

The video camera head is always shown to get caught at the end of the video. The goal of the campaign is to spread awareness about what is counted as piracy- such as watching an illegal movie online- and to warn would-be pirates of the punishments for getting caught.

While the message is a serious one, the characters’ unique costumes and smooth dance moves make the shorts as entertaining as they are important. 

Evangelion‘s Final Movie is Released at Last

After nine years since the previous movie, the fourth and final installment of the Evangelion Rebuild film series has been released. The film has opened to its biggest premiere yet, beating out Demon Slayer as well as the previous movie’s first-day profits by about 23% with a total of $7 million.

Evangelion: 3.0+1.0 Thrice Upon a Time went on to make over $30 million in its first week alone.

The first film in the series, Evangelion: 1.0 You Are (Not) Alone, was released all the way back in 2007 and was the flagship for this series of movies. While 3.0 + 1.0 was initially scheduled for release in 2015, the film was met with delays when Director Hideaki Anno was asked to direct Shin Godzilla.

This would help to explain the presence of leaks and photos being taken back in 2018 when fans were hungry for any information they could get about the movie.

However, the long waiting time has allowed for tons of marketing for the film. Among the various ad campaigns, some of the stranger commercials have managed to stand out in a hilarious way, including one that features the character, Gendo Ikari, and his voice actor using phrases like “Shave Impact” to describe the quality of a razor.

See Also

Another interesting promotion that has been recently launched is an Evangelion exhibit where you can climb a life-size replica of Eva unit 01.

Evangelion Kyoto Base, a new addition to the Toei Kyoto Studio Park, will not only put you up close and personal with the massive unit 01, but also includes a synchronization chamber to test out your compatibility with an Eva unit!

For hardcore Evangelion fans, it is a must-visit location.

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