Since the release of the first season, Jujutsu Kaisen has been coordinating lots of collaborations, particularly in the fashion line. It has now announced new collaborations with Japanese confectionary, Lotte, and the fashion brand, Dolce & Gabbana.
Lotte Gum Collab
Lotte is collaborating with Jujutsu Kaisen anime to release the Jujutsu Kaisen Gum (Grape).
The packaging for the chewing gum will feature illustrations of Yuji Itadori and other characters from the series, and the wrapping paper for each individual gum can be folded into a special origami. The gum packaging comes in a total of 18 variations, with six different types of wrapping paper.
Those who purchase the gum may also chance upon “point tickets” enclosed within the wrapping papers, which can be collected and used to enter lotteries for different prizes. The prizes include an original QUO card worth 500 yen (3-point course, 1000 winners), a sticker holder (5-point course, 1000 winners), and a 17-cm tall Kaiyodo figure of Yuji Itadori (10-point course, 50 winners).
Dolce & Gabbana prides itself on high-quality pieces that can break the bank. So when it comes to Jujutsu Kaisen, it will be interesting to see how Dolce & Gabbana prices its pieces. The Dolce & Gabbana collaboration line will be released on April 15.
— ドルチェ＆ガッバーナ ジャパン (@dolcegabbanajp) April 8, 2022
There have been several instances where anime has dipped its toes into the world of luxury branding. Studio Ghibli has partnered with the Spanish brand Lowe on handbags. Gucci has dabbled with Doraemon while Coach has before done a Naruto collection with help from Michael B. Jordan. And now, it seems it’s time for Dolce & Gabbana to join the list of brands that are down to combine luxury with anime’s top titles.
The Jujutsu Kaisen television anime premiered in October 2020, and it had 24 episodes. Crunchyroll streamed the anime. The Jujutsu Kaisen 0 film sold a total of 9.5 million tickets and has earned a total of 13.32 billion yen (approximately US$108.54 million) since it opened in Japan on December 24 last year.
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Madly in love with anime and football...... it's disturbing.