Ghostbusters and Shaman King Collaborate to Promote Movie’s Release in Japan

An unlikely team-up between Hollywood and the anime industry, Sony Pictures has released a crossover ad between Shaman King and the Ghostbusters: Afterlife film. The new crossover promotion was announced on the movie’s official Japanese Twitter account.

『#ゴーストバスターズ／アフターライフ』
🚫　異＜霊＞❓のコラボレーション　🔥
　　　　　『#SHAMANKING』

映画とアニメが憑依合体――⁉

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👻2アカウント合同キャンペーン開催👻
1⃣当アカと @SHAMANKING_PR をフォロー
2⃣この投稿をRT
👉合計10名様に豪華プレゼントが当たる🎁

🔽詳細はリプライへ pic.twitter.com/p64GJUi0Pt

— ゴーストバスターズ 公式 (@Ghostbusters_JP) January 25, 2022

DETAILS

Ghostbusters: Afterlife has called in some back-up from the characters of Shaman King in order to sell the movie to Japanese audiences. Ghostbusters and Shaman King are both popular vintage stories about the supernatural and they both got a new release in 2021.

The latest Ghostbusters film is scheduled to premiere in Japan on February 4 and will feature a Japanese language dub that stars voice actors Yoko Hikasa, Romi Park, and Minami Takayama, who will play the roles of Lucky Domingo, Callie Spangler, and Podcast, respectively. Hikasa, Park, and Takayama are also featured in the current Shaman King anime series which originally debuted in 2021.

In the ad, Shaman King characters recap the premise of Ghostbusters: Afterlife and highlight common themes between the two projects.

SIMILAR COLLABS

 

While it is still a fairly new development, some American studios have partnered with popular anime franchises to promote their big-budget releases in the region.

In 2021, Marvel teamed up with Sword Art Online to promote the Japanese release of The Eternals. Warner Bros. tapped The Promised Neverland co-creator, Pozuka Demizu, to create a new poster to promote Dune.

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